Everyone’s brain is programmed to release dopamine when they are expecting to receive a reward. The secret sauce is creating engaging campaigns that satisfy consumers’ dopamine fix. But how in the unicorns do you do that?
Well, we found 3 ways leading companies provide the perfect dopamine fix through their packaging.
1. Trident's Unique Smile
There's no guessing why Trident made their gum look like a perfect pearly white set of teeth. Trident wanted their product packaging to both, stand out in stores and showcase how their gum will give you the perfect smile.
It is not only about creative packaging but product placement. When a customer is going through the checkout line in the store and is most likely bored, they are looking to the items around them for entertainment. That is where the unique Trident smile comes in, the packaging draws the consumer in to grab the product, and the mixture of being next in the checkout line and wanting to continue the entertainment will lead them to purchase the product.
2. It’s all in the packaging
Many companies like Mini Cooper, Apple, and Pizza Hut have fun unique packaging that makes any consumer excited to see what is inside.
Imagine purchasing a Mini Cooper and you receive a mysterious-looking box. You excitedly and curiously open the box to find a fun and great surprise, a spy game! The game gives you an extra excitement to the purchase of your new Mini Cooper and it revalidates why your purchase was a great one.
3. Get a gift every month!
Or so it seems… Many companies like Fabletics, Birchbox, Lovevery, and more have created monthly subscription boxes for any and every niche. Gifts are the ultimate dopamine releaser. And with these subscription boxes, it’s like getting multiple gifts every month!
Fabletics for example is the perfect subscription box for women. It comes with makeup samples, candle samples, jewelry, nail polish, and more! With the monthly subscription prices being very minimal many people forget they spent the money and remember the seemingly free gifts that show up at their door every month!
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