AutoHook

ABOUT THE COMPANY

Urban Science’s AutoHook program boosts dealership visits by offering a $50 incentive for test drives. The program effectively targets customers through an overlay on dealership websites, especially on inventory pages. Customers who sign up receive a voucher code, encouraging in-person visits.

GOAL

Define & promote their new product, smart advertising, scale the company with prominent exposure.

SERVICES PROVIDED

Graphic Design | PR | Marketing Management Event & Tradeshow Management | Thought Leadership | Social Media | Video Production | Website Design & Management | Brand Management | Materials & Assets | Presentations | Rebranding | Hosted Client Advisory Events | Promotional Parties

RESULTS

Autohook sold to urban science in 2015, digital rain continued to execute their dealer facing marketing until 2017.

STRATEGY EMPLOYED

Increased social and email marketing efforts, developed unique engagement opportunities, hosted memorable dealer advisory events, created and produced dealer and OEM-facing materials, and designed personalized swag.

Autohook Website Growth

• Increase in Web Traffic by 211%

• Increase in Unique Visitors by 234%

• Increase in Page Views by 479%

• Decreased Bounce Rate by 88%

• Increase in CTA, Sales, Conversion

• Decrease in Cost-Per-Click

• A Happy Client!