Looking to add a sprinkle of excitement to your event promotion strategy? How about we turn up the fun factor with social media contests? That's right, we're gamifying your event promotion game, and it's going to be a wild ride!
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Culture
The Santa Clarita Valley (SCV) has always been known for its vibrant community spirit, and this year, that spirit was on full display at the West Ranch Casino Night. Managed by the exceptional team at Digital Rain Inc., this event was nothing short of spectacular.
This just in, we have discovered the perfect Digital DIY Marketing Hack that will increase social engagement in no time. The perfect DIY Marketing hack is a customized Social Media Filter. This is a fun, creative, and easy way to gain social media attention for free.
I know some of you are like, “What’s a filter?” and some are like, “What! No way! Tell me now!”
Well, for the “What’s a filter” crowd, a filter is an overlay people often put over their photos or videos on Snapchat or Facebook & Instagram Stories. It may sound complicated, but it is actually quite simple.
Snapchat, Facebook, and Instagram offer the ability to create completely customized filters for free using their easy-to-use programs, Geofilter and SparkAR.
Snapchat uses people’s location to display unique filters. Through Geofilter, anyone can create a perfectly styled filter for their event, store, or anything else.
The Geofilter option will draw users in to find out more about what is going on around them. Imagine tourists are new to the area and looking for things to do. As they are exploring and posting their explorations on Snapchat for all their followers to see, they scroll through the filters to find a pop-shop or event nearby that they can attend. While at the event, they take more pictures using the fun Geofilter, and people around them or who follow them see the fantastic event plus Geofilter and get drawn into the event.
A Geofilter is a great way to promote an event, a new product, or a pop-up shop. The Geofilter is only for Snapchat; however, Instagram and Facebook have an entire AR (Augmented Reality) design studio where you can create your own AR customized filter.
SparkAR Hub is Facebook & Instagram’s free filter design studio. It is entirely free to use and has a bunch of creative options available. The platform may seem complex but don’t get discouraged; it is user-friendly, and after a couple of minutes of exploring, the program is no longer seemingly complex.
Creating your own filter on Facebook and Instagram is a great way to generate exposure for products or your business in general. Many people spend time looking through the filters Facebook and Instagram have to offer on their completely free marketplace. The marketplace acts like any other search engine, the more popular the filter, the higher it is on the rankings, and people can search filters using tags that are associated with it.
Take it from Pop-icon Selena Gomez. When her new album Rare came out, her team created a custom AR Filter to promote it. The filter both played the song Rare and offered a beautiful butterfly effect. The filter exposed the song to people who may not necessarily listen to her music because it was an option for every Instagram user.
So sit down, get creative and have fun creating customized filters that are proven to help generate business awareness on three major social media platforms.
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The Rainmaker Report: Hilarious Campaigns
We are here to tell you why keeping it professional should not always be in your marketing efforts. Hilarious Campaigns leave a lasting impression and are arguably the most successful campaigns.
Hilarious Marketing Campaigns can gather a lot of positive attention because it releases a small amount of dopamine that gives viewers a great and memorable experience. Remember when we reported on the Dopamine Fix (if you haven’t you definitely should read our Blog now)? Well, when a company has a hilarious campaign people remember the happy feeling next time they see that product at the store, on social media, or being used by someone else.
Here are some pretty famous TV Ads, we are sure everyone remembers.
We see most hilarious campaigns on tv typically during major televised events like the Superbowl, where major companies try to make the $1 million + ad slot worth it. Check out these two hilarious campaigns that definitely left a mark in everyone’s memory.
The Doritos Time Machine
Jimmy’s time machine, that of course ran on Doritos, left a lasting impression on everyone watching because there was a funny twist to the traditional TV Advertisement. The next hilarious campaign is another snack, they even changed their packaging because of the campaign’s great success.
That’s right you guessed it, Snickers “You are not You When You Are Hungry” Campaign
This campaign had such great success because it was relatable and hilarious. It even had major stars like Betty White and Joe Pesci joining in on the fun!
Are you wondering if Hilarious Campaigns will fit with your type of marketing? Don’t worry, although mostly seen on TV, Hilarious campaigns can be through any medium. Like on Social Media through Memes. Check out our Blog “How to Market With Memes” to learn how you can make hilarious campaigns happen through Social Media too.
Science has proven the profound effects gratitude has on the human brain....