AutoHook had grown significantly since their first products hit dealer showrooms in 2011. Backed with the additional resources and industry-best data available due to their 2015 acquisition by international data giant, Urban Science, AutoHook was due for a complete brand remodel.
They needed an upgraded platform that would highlight what differentiates their technology for OEMs, dealerships, and agency partners, emphasizing their unrivaled ability to increase show, conversion, and conquest rates.
Thus, DriveAutoHook was born. Digital Rain Inc. was tasked with the company’s critical rebrand to position AutoHook in the automotive forefront and take their digital and print marketing to new heights.
With the new URL and the new acquisition, we started by creating a logo that would communicate AutoHook's new standing, and a branding platform that would convey their position as an industry leader in data-driven, targeted automotive marketing. This visual system then paved the way for a sales-focused, streamlined website. To spread the word we broadcasted this new brand through digital, and print ads, social media updates, and email newsletters. All of these efforts culminated in a strong presence at the 2016 National Automobile Dealers Association Convention and Expo in Las Vegas where AutoHook provided weary convention goers a pool-side cabana to escape to, and sponsored a hip hop party to get them up and moving again, engaging customers with the new brand on a face-to-face level.
That's just the tip of the iceberg too. Other items created include,
- Weekly Social Posts
- Digital & Social Advertising
- Print Materials
- Speaking Positions at Industry Events
- Event planning and execution for NADA, DrivingSales, and several other key industry events.
- New Sales PowerPoints
- Weekly Blogs
- Monthly eBlasts
- Monthly eNewsletters
- Press Releases
So how did we do? We'll let the results speak for themselves.
- Increase in click-though-rates
- Decrease in cost-per-click
- Increase in sales
- Increase in conversion
- A happy client!
- Increase in web traffic by 211%
- Increase in unique visitors by 234%
- Increase in page views by 479%
- Decreased bounce rate by 88%